Microsoft has a new plan to make more money from Office by giving it away for free.

With Office 2010, one of the biggest changes is how many ways there are to get Microsoft's most profitable software program for free.

In addition to the free, browser-based Office Web Apps, Microsoft is also offering PC makers the ability to install a basic version of Office on new computers. The new program, Office Starter, includes a stripped-down version of Word and Excel. PC makers, retailers and Microsoft can all make money if the PC buyer later upgrades to a paid version of Office

It's obviously a huge gamble for Microsoft, which still makes the bulk of its profits from Windows and Office. That said, most of the Office money comes from businesses and, on the consumer side, Microsoft is also trying to contend with free rivals like Google Apps.

To make buying full copy of Office easier, Microsoft plans to flood stores with options to buy the product. In addition to the traditional boxed copies of the suite, Microsoft is also planning to sell "product key cards" that can be used to upgrade a single copy of Office (boxed copies can be used for two or three computers, depending on the edition).


sources : Crave

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1 comments

  1. MyInfoCentre // April 19, 2010 4:29 AM  

    If it is for free, then i would like to get some. At least no need to pay for anything. Can try to use it first.

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